A little About Us

We’re just a small crew on a mission to bring big joy in little pastry packages. Our treats are all 100% vegan, handmade with quality ingredients, and unapologetically stuffed with childhood feels (and a whole lot of filling).

It all started back in 2020, in a tiny Portland kitchen during lockdown, when baking pop tarts became our way of making people smile—because let’s be honest, cinnamon sugar fixes most things (right?). A few dozen batches and a lot of taste tests later, we were hooked—and so was our community.

Now based in Auckland, we’re keeping the magic alive with soft drops, pop-ups, and custom orders—slinging throwback treats with a plant-based twist. Whether you’re here for the strawberry OG tart or our fluffy cinnamon rolls, there’s a treat with your name on it.

Thanks for being part of the ride. We’re so glad you’re here.